Getting Ready to Rumble with StumbleUpon

Yesterday Forbes ran a piece applauding the Chia Pet-like growth of StumbleUpon. According to all the Internet whiz kids and numbers crunchers, StumbleUpon surpassed Facebook as the No.1 source for social media traffic in the U.S. The website hunting service accounted for a full 43 percent of U.S. social media traffic on January 1st, while Facebook accounted for 38 percent. This is big news for sure ...  more

Loose Lips Sink Mobile Marketing Ships

Social media, the Internet and privacy were big issues in 2010, with heated Facebook and WikiLeaks debates erupting more regularly than that geyser thing in Wyoming. While those sandbox fights are so last year, don’t expect the privacy debate to go anywhere anytime soon. The latest privacy battle is heating up and it’s all your smartphone’s fault....  more

5 Things You Might Have Missed

Here’s our weekly roundup of social media nuggets, techie tidbits and advertising gems you sure don’t want to have missed...  more

Enzo F. Cesario (Brandsplat CCO) talks about Virtual Holiday Dinner, Rudolph Gets Ripped, and Google Labs Book Ngram Viewer.

Leveraging the "Social" in Social Media

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?... full article