Do-overs: Giving Facebook Marketing Another Try

Recently we were chatting with a colleague who has had a horrible time getting her company’s Facebook page to catch fire. She bemoaned the fact that she couldn’t stir up followers...  more

Touchscreen Comes To Dinner

Brands outside of the mobile realm are pushing to attract buyers with technology that speaks directly to smartphone junkies. We have to wonder, though, if our obsession with...  more

The Humanity Behind the Man with the Golden Voice

Perhaps you’ve heard of Ted Williams. Not the baseball legend Ted Williams, but the Ted Williams who is becoming something a legend in his own right...  more

5 Things You Might Have Missed

Just like a beloved old friend or a rash you can’t get rid of, Brandsplat’s weekly list of five things you might have missed is back! Here now are a quintet of items, videos and articles from this week that may have passed you by...  more

Enzo F. Cesario (Brandsplat CCO) talks about Twitter Heat Map, Verizon iPhone, Elvis, Bottom-Filling Beer Glass, and Brandsplat.

Once More, With Feeling: Producing Consistent, Quality Blog Content

Quality is a key element in good blogging. If the material isn't interesting, it isn't going to be read. Of course, there are different standards of what is interesting. Some people find the day-to-day tweets of a celebrity interesting, while others can't get worked up about anything other than a discussion over literature that more closely resembles a bare-knuckle brawl than academic discourse... full article