Them’s Fightin’ Words: Creating Blogs That Engage, Not Enrage

In blog writing, there’s a teeny tiny line between engaging and inflammatory. On one hand, blogs written with the intention of starting a fight are a surefire way to get a reaction. Readers flock to strong opinions and love to leave their own in the comments section....  more

A Viral Vacuum Ad That Doesn’t Suck

Many people get paid many millions to analyze, deconstruct and inspect viral ads and videos all in the name of online marketing.... more

Unreality is the New Reality for Facebook Pages

Let’s go ahead and call 2012 the year that augmented reality took over Facebook marketing. “Aug-what?” you ask. Augmented reality, according to Wikipedia, is the “live, direct or indirect view of a physical, real-world environment... more

Dissing the Discount: What Slankets Can Teach Us About Email Marketing

We’re all for digital engagement that uses email marketing to give their followers exactly what they want. Online retailers and deal hucksters who sling out the goodies have to practice a delicate balance of staying ahead...  more

Brandsplat Report-Enzo's 2012 Marketing Predictions from Enzo Cesario on Vimeo.

To Blog or to Vlog? Split the Difference

For all the development of high-speed web access, easy video hosting services and countless YouTube tutorials on putting together good quality video for public consumption, the web essentially remains a textual medium.

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