Hi. This is Enzo F. Cesario with another edition of the Brandsplat Video Report. Today we're talking to Bill Platt who is president of ThePhantomWriters. He's got over a decade of experience in article marketing. Bill, how are you doing today?

BILL: I'm doing great.

ENZO: Thanks for joining us. Can you tell us what article marketing is?

BILL: Basically, Article Marketing is information marketing compressed for the Internet by giving information, whether it's educational, informational, or entertaining content to our readers. We are able to reach out to publishers and webmasters on the Internet with our articles and hopefully they're going to publish our articles allowing us to talk one-on-one with our customers.

ENZO: So at the end of the day, what is the ultimate goal that we're looking for when we're looking at article marketing?

BILL: Our goal is threefold. We want to get placement in newsletters so we can get a large stream of traffic in a single day. It's not unheard of to see ten thousand visitors to your website within three to five days after publication in a newsletter. Our second goal is to get published on top tier websites where people can continue to find our articles for many years to come. And then the third option is to get the SEO value of having in-bound links to our websites which Google and Yahoo both cherish as a measure of determining the value of a good website.

ENZO: So when you say a long time or over a period of time what are we talking about here, roughly?

BILL: Well, with the newsletters, of course that's a short-term goal and the same article can be published several times over the course of several years. As far as traffic on a website, its possible to get 30 to 50 visitors per copy of the article depending on the website. I had an article that I wrote in 2002 that was published on addme.com that continues to send me traffic today. At this point it's been seven years and I'm getting 50 visitors a month from that silly thing.

ENZO: Wow, that's great. Well, thanks for joining us today. That was very insightful and very helpful. Again, Article Marketing it's a relatively easy way to get traffic to your website and also to help your search engine rankings. Over time it can be a very big help for your website. Thanks again Bill. We'll see you next time.