ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report.

BEN: I like it.

ENZO: I like it too. How ya doin', Ben?

BEN: Good. How're you?

ENZO: Great. News this week: Everybody was lovin' the Old Spice stuff. Brut loved it so much that they decided to kind of bite off of it. Kind of a mixture between -- let's see, what is it called? Face Fighter? That game on the iPhone? Have you ever played that, Ben?

BEN: No I have not.

ENZO: It's a really good game. Over 3 million downloads. Really fun. But they kind of did that online for themselves. You can actually slap dudes with various objects. Obviously, a play off of what the celebrity and the success we saw with Old Spice. I don't know. It's kind of interesting, but Old Spice totally hit it out of the park. And now Brut's trying to bite off of their success. What do you think about that, Ben?

BEN: I'd like to be able to hit a variety of people, not just this guy.

ENZO: Then you should get Face Fighter. That's a good app. Next I want to talk about the Hip Hop and Rap world. Apparently Jay Z kind of upset MC Hammer, also known as King Hammer now.

BEN: King of what?

ENZO: I guess Christian, Hip Hop, Gangsta Rap? (They both laugh.)

BEN: I see.

ENZO: Well he just did a rebuke video. At the time of our taping, almost 700,000 viewers on YouTube. And basically he has a Jay Z lookalike who is being chased by the devil because of something he said about MC Hammer. And at the end of the video, Jay Z gets baptized by none other than the King Hammer... the king of all hammers, MC Hammer. It's getting a lot of buzz. A lot of people are talking about it. What do you think about that, Ben?

BEN: I think Jay Z did MC a big favor.

ENZO: You're probably right. He probably got a whole bigger audience. I also want to talk about the new Microsoft Kinect for Xbox. Have you seen that? Have you seen that?! Maybe we're going to do our videos with Kinect someday. Everyone's talking about it. Even Jimmy Fallon. I mean Jimmy Fallon probably explains it best on his show. Check this out. (He shows a clip of Fallon using and commenting about a Kinect.) That was awesome. I'm going to go out and get mine. It just came out. So if you haven't gotten yours, go and get it.

BEN: What is this? Is Jimmy Fallon going to be selling steak knives on TV? It's an infomercial.

ENZO: It's not a steak knife. It's great.

BEN: It looks fun.

ENZO: Don't bite off of the Kinect, because I want to get one. Enzo F. Cesario. See you next time.