Hi. This is Enzo F. Cesario with another edition of the Brandsplat Video Report.

Today I want to talk to you about what you can do as a small or medium size business owner to increase your reach with your customers. One thing that I do is to look at what the big boys are doing. One company that I think is doing a really fine job online and offline is Chick-fil-A, which is the second largest chicken-based fast-food restaurant in the United States.

What they do great is entertain in their television commercials and their billboards. These are one-way communications. But they also have two-way conversations with their people online. Let’s start by looking at their website.

Their website is pretty robust, and is a great information tool. Sometimes they run their promotions out if it. It’s a fine website. There are other things these guys are doing to create a conversation with their loyal customers and potential clients. If you look at their social media aspect, their Twitter account, they are broadcasting statements from their customers. If someone is ordering something online, they’ll say – Hey someone in Texas has just ordered some great food online. That’s neat - they are giving their customers a platform or voice.

Also their Facebook page is huge. They have a huge fan base and the page is a kind of a hub where customers can come in and chat with each other and talk about the brand and actually help build the brand.

Lastly, there’s a new micro-site they just launched just recently. It is EatMoreChikin.com hosted by their famous cows, who take matters into their own hooves. But it’s a fun, entertaining site that gets you involved. You can tell that there is an interaction and a playfulness and a back-and-forth.

So, to wrap up, Chick-fil-A does a really fine job of having multiple digital assets online. What they do is to start a conversation. You can do the same thing with your business online with social media, with a micro-site, maybe even with an email campaign.

You have to remember that you have to give people something. You’ve got to give them a coupon. You have to give them a reason to come back. You have to give them a platform to have their voice heard. These are simple things that a brand can do to get people interested in them and they will reward you with their loyalty if you give them stuff. It doesn’t have to cost a lot of money. If you have a coupon campaign, maybe that does cost some money but the rewards will be multiplied.

So thanks again and we’ll see you next time.