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Digital Content Review - New Campaigns by Red Bull, iPad and VW

 

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Hi. This is Enzo F. Cesario with another edition of the Brandsplat Video Report. Today we’re talking about what's going on on the Web with digital content. One thing that's going on is the Red Bull Stratos Project. I don't know if you've heard about this but Red Bull plans on dropping a guy out of a low orbit to see if he can break the sound barrier. MicroSoft is sponsoring this.

I went to RedBullStratos.com and I couldn't get in because I had to download some Silver Light Plug in to see it. I think that's really stupid. And I have a Mac so maybe it doesn't work on a Mac. Anyway, I may not be able to see this guy crash and burn but you can if you're willing to download the plug-in. That makes me so angry. But I'm sure I'll see it on some peripheral site, and on YouTube. This is very prevalent in advertising to do stunts lately and let's hope this guy doesn't literally crash and burn.

Another think that's interesting on the Web is that everyone's talking about the iPad, how great it is and what a goofy name it has. I think it's lame. It doesn't play Flash. Why do you need it? I want to watch movies on it. I want to go on YouTube. It doesn't even do that. I have a laptop for that. I have a Smartphone. I used to have an iPhone but not any more because that doesn't play Flash either. So anyway, lame. I hate it.

What's the third thing I wanted to talk about? Oh yeah, the Super Bowl is coming up and there's going to be a lot of cool stuff. I know VW is coming out with some weird thing called Punch Dub with Tracy Morgan. I love Tracy Morgan, he's a funny man. It has something to do with when you see a VW you're supposed to punch your friend in the arm or something. I don’t know, we'll see how that goes.

Anyway, that's it for this week, hope you're well and we'll see you next time.