ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Ben!

BEN: Yes, sir.

ENZO: How're you doing?

BEN: I'm doing well. How are you?

ENZO: I'm doing excellent. This week parent company Coca Cola is –

BEN: They're not my parent.

ENZO: Not my parent either. Apparently, one of their brands, Dr. Pepper, made a big booboo on Facebook and angered some parents. The deal was, they were having this promotion where you could win a thousand bucks if you let Dr. Pepper commandeer your status. And the idea was they would try to embarrass you as much as possible with status updates so your friends would see it and think “wow, this is really embarrassing; what's this person doing?” Well apparently one young lady in Glasgow, her mom found her status update not too pleasant because it referenced pretty raunchy porn movie that became kind of famous – and it became kind of a meme on the internets back in '08 – I think it might have been in '08.

BEN: I wouldn't know.

ENZO: Anyway, not only that, but a bunch of mommy bloggers got really tweaked and really pissed off. They eventually tried to appease her by offering her London theatre tickets, but I mean she's from Glasgow, right. You know, that's kind of embarrassing, but not as embarrassing as this. Check this out. This is for Corn Nuts. (He shows Corn Nuts bust-a-nut clip.) All right.

BEN: That's good. That's very good.

ENZO: That didn't get pulled?! Wow. But it points to a question: How far can you go? Who's going to get in trouble, and who isn't? It all depends on your audience. Which leads me to this other interesting article by the people at Marketing Pilgrim: “Consumers Want Social Media, Businesses Say Not So Fast.” Well, you know, yeah. Why would a business want complete transparency? Back in the old days you just ran commercials. You never really had to hear about your customers' complaints unless they bothered to call in your Call Center, and then you could just put them through the loop.

BEN: And you controlled your message.

ENZO: And you controlled your message. It's not like that anymore. You've got to be in the social media game. Or at least you've got to monitor what's being said about you so that you can be at the forefront and you can be able to talk to your consumers, blah blah-blah blah-blah. Also, I want to end on a little happy note. This guy has become so famous. I'm going to show you a little clip of what he does. And if you haven't already seen him, go check him out on YouTube. This is beautiful. (He shows part of the Giant Double Rainbow clip.) I didn't know this, but actually my friend Cici sent me this link. Apparently he's selling T-shirts. Quite an entrepreneur.

BEN: Yeah. Good man. So much for the nature freak guy.

ENZO: Yeah. Yeah. He's using his meme to make some money. You could do the same thing. If you have something that's seen by a lot of people, you could consider creating a little mini brand. Why not?

BEN: There's gold at the foot of that rainbow.

ENZO: There's gold. There's double gold. All right. That's it for me today. Thanks, Ben. And thank you all for joining. See you next time.