ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Hey, Ben!

BEN: How are you doing.

ENZO: Good. Ben, you like Satan, don't you?

BEN: I'm a huge Satan fan.

ENZO: Well, this is a kind of satanic viral thing coming at you through chatroulette. Very interesting piece. This is a friend of mine on Facebook. I think he had a part in it. Armando, you know who you are. I really like this. I think this is a very smart, simple idea. Check this out. (He shows YouTube clip of The Last Exorcism – Best of Chatroulette reactions.) You got to love it.

BEN: That's good. Yes.

ENZO: That's great. Great. Look to entertainment. Entertainment is always on the cutting edge.

BEN: A little bit of Candid Camera in there. A little throwback.

ENZO: Yes. Yes, indeed. I also want to talk about the big news this week, Ben, Facebook/s getting into the geolocation game with what they're calling “Places.” Now you can check in at your favorite bar or restaurant or favorite eatery.

BEN: And they can check into me.

ENZO: And they can check into you. So now everyone knows where you're going to be. Privacy issues: Yes. Issues for Foursquare: Yes. It'll be interesting to see how it all plays out. I don't know where it's going to go.

BEN: It means you can't lie about being at the bowling alley anymore.

ENZO: (Laughing) I love bowling. So anyway, we're going to keep an eye on that, and we're going to post nonsense about it as it comes up. Our third story: This is very interesting. A branding exercise for a lot of older companies, like, if you can think of the Jolly Green Giant or the Marlboro Man, is to come up with a spokesperson for your brand. Have you ever thought about picking guts as your spokesperson? Check this out. (He shows a clip for Yakult Probiotics.) Of course, when you love your digestive system, it's going to love you back.

BEN: That's a spokes-stomach.

ENZO: That's a spokes-gut. That's what that is.

BEN: That's a little creepy.

ENZO: It's tom foolery. But I think it's affective. I think if people see it and they think it's freaky, they're going to talk about it. And every time I see a Yakult on a store shelf, I'm going to think, “My belly” Get it in my belly!” This is Enzo F. Cesario. See you next time.