ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Ben, you're on vacation. What are you doing here?

BEN: I know. Well, I'm here in spirit only.

ENZO: Awesome. Have you seen the trailer for Facebook?

BEN: The trailer for Facebook, the movie?

ENZO: Yeah. Not only can you spend all your time on Facebook, but now, when you go out, you can spend more time with Facebook. Actually, I was kind of skeptical, but after looking at the trailer, I'm intrigued. Look at this little clip from the trailer. (He shows the clip for “The Social Network.”) Interesting, huh? I'm probably...

BEN: I want to buy popcorn right now.

ENZO: I'm probably going to see it. Here's a little goody. This came out about a week ago. This is free stuff from Cold Stone (Creamery) just for joining their Facebook. And you can also send your friends.

BEN: Ice cream?

ENZO: Ice cream. Free ice cream. Who doesn't like free ice cream? It's like pie.

BEN: I like pie too.

ENZO: That's funny. I do too. Check it out over here at facebook.com/coldstonecreamery. You basically sign up and get free stuff. I love it. Just don't get brain freeze. Here's another thing. All right. Let's say you run a small business and you need to do something like social media or Twitter.

BEN: I've heard of that.

ENZO: Well, what do you do? You know, let's say you don't have the budget to go out and hire the great folks like the people here at Brandsplat – we could do it for you, and we'd probably do a really good job – but anyway, check this out. People don't realize that there are so many resources out there. Here's one of the better resources, this is lynda.com. They do a fabulous job of taking you through. If you have the time, sit down in front of a video and learn it. Do it yourself. You know, if you're afraid, this page right here you can see “Twitter Essential Training,” “Facebook Essential Training,” “Social Media Marketing with Facebook and Twitter.” The list goes on and on. It's a really great resource for anyone who wants to get in the act and understand it. Anyway, that's it for me. Ben, I hope you're having a great time out there on the road.

BEN: Vacation is absolutely great. This is a great one.

ENZO: You look well rested.

BEN: I feel it.

ENZO: See you next time, guys.