ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. How's it going, Ben?

BEN: It's going well. How're you?

ENZO: I forgot to shave this morning.

BEN: Looks like a few mornings there.

ENZO: Actually, it's just one. So, what's going on today? Let's talk about what's going on in the world of Facebook. There's a lot happening.

BEN: Facebook? Never heard of it.

ENZO: You going to see the movie? Everyone's talking about that movie.

BEN: Huh? No. I can't say I'm that excited about it, but maybe.

ENZO: Anyway, paid celebrity endorsements are going to become a much bigger deal on Facebook according to marketing company Ad.ly. You see it a lot on Twitter. I guess people don't really mind it. It's no different than having Michael Jordan sell underwear, right?

BEN: He sold me some underwear.

ENZO: Did he? Personally?

BEN: Yeah.

ENZO: Disgusting. Anyway, look for more of that. It's going to be happening in the next couple of weeks. So check out for more of a proliferation of that. Also what's happening – I just found this nifty little article about OnStar and how they're going to allow you to update your Facebook while you're driving but via your voice. What do you think about that?

BEN: It's a good way to wrap yourself around a phone pole, I think.

ENZO: I think the same too. But if you consider the way mobile marketing is going, and location-based and geo-based messaging, it might tie in really nicely. So check it out on your next GM model. Facebook. OnStar. I want to like that billboard that I just saw, or something. Finally, I want to talk a little bit about – Hey! We made the front page of SiteProNews.

BEN: Again.

ENZO: Again. We often write articles about marketing ideas and things, and there's an interesting article that we wrote. Check it out. It's about why you could use a ghost writer for your blog. What's the number one reason, do you think, that most people could use a ghost writer for their blog?

BEN: Time.

ENZO: Time. For businesses especially. Some businesses will hire internally and they'll have a blog writer who'll have a voice, but then that writer leaves and then what do you do? Are you going to write it yourself? You don't have the time. So a lot of our clients come to us that way. So, if you need to get that blog healthy, give us a buzz. Call Ben. Right, Ben?

BEN: I'm waiting.

ENZO: He's waiting by the phone. This is Enzo F. Cesario. See you next time.