ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Woo hoo! How're you doing, Ben?

BEN: I'm doing well. How're you?

ENZO: I'm doing great. Today we're coming at you from Big Sur. I know that looks fake, like a fake background, but it's the real deal. I'm doing this... because I can. I want to talk to you a little bit – by the way, if you hear birds, those are real too – I want to talk to you about sometimesdaily.com. This is Amanda Congden, who I followed way back when, when she was doing rocket boom. Really interesting stuff. She's using a mobile platform called FloTV. I encourage you to look into that if you're interested in doing video on phones and also online. It's a really interesting platform. I want to cut to Amanda here, just to give you a little taste of what she's got going on. (He plays sometimesdaily.com clip of Amanda Congden talking about the World Cup.) If you want to get your brand going, one good way to do that is to do an Asian re-enactment. Here's one – this is kind of the demise of Justin Bieber on YouTube. So check this out. (He plays a YouTube clip.) One of the interesting things that's going on right now on the intertubes – the internets – is that YouTube just announced “leanback” which allows you to kind of scroll video so you don't have to touch your machine – you don't have to reclick and search. It finds videos for you that it thinks you might be interested in, and it plays them for you in full screen HD. That's pretty insane. So, what I think they're trying to do is, they're trying to pull you away from your TV and get you to watch more videos. Another interesting thing that it does is that it connects with Facebook, so that if your friends are watching something, it'll tell you what they're watching and it will put it in your queue. Another really cool thing is that you can just hit the arrow or space button and go up or down and skip videos if you want. So it really is just like the name says – you can just lean back and watch. So check it out. You can check it out here at youtube.com/leanback. This is Enzo F Cesario. That's all I have today. I'm going to go back and enjoy some Big Sur weather. See you next time.