Hi. This is Enzo F. Cesario with another edition of the Brandsplat Video Report.

Today I want to talk about what you can do to keep abreast of news and information in your industry if you are a small or medium sized business-owner. One really powerful tool that I recommend to our client is Google Reader. If you go to www.google.com/reader you can sign up there and take a tour.

A couple of things that I find fascinating and powerful about Google Reader is that you can stay up to date with not just blogs, but any site that offers news and information. It’s like an inbox for the entire Web of places that you like to visit. Let’s say you’re visiting forty sites and you want to know which one of those sites has new information, instead if going through a tabs list in your browser, you can go to Google Reader and all the information is there for you.

One thing that’s really helpful is that once you’ve read an article, or a page, Google Reader will let you know by not having it bolded when you go on the site. It’s a very powerful, very fast way of knowing that you’ve already read something.

Also, another cool thing is if you have a business and you want your employees to know something that’s going on in your industry, there is a recommend button where you can just share the story with them with just one click, by clicking on the icon.

And finally, what’s really cool is that you can use this on your browser or your cell phone. It’s very friendly if you’re on the go or if you’re right in front of your computer.

That’s it – one quick tip for today – Google Reader, powerful – use it! I know there are other things out there like it but what I like about this is it’s very simple and very powerful.

This is Enzo F. Cesario again, thanks for watching and we’ll see you next time.