ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Ben...

BEN: Yes, sir.

ENZO: How are ya?

BEN: I'm doing well. How're you?

ENZO: Good. Halloween...

BEN: I love Halloween.

ENZO: I do too. You know what I'm lovin' too? I'm lovin' the new Myspace design.

BEN: Nice segue.

ENZO: It was pretty good, right? Smooth. Check it out. They've done a really nice job. Totally revamped from the ground up. It is lookin' slick. I haven't been on since '97, but I had recently signed up again just to check it out and I like it. It's a good place to go if you want to have content fed to you about music, gossip and that sort of thing. So it's almost like a channel. I like it. I don't know. I don't know what to say. It's getting good reviews. Some people are panning it, but they're just haters.

BEN: Haters.

ENZO: Haters.

BEN: Hate the haters.

ENZO: By the time this is run, Halloween has passed already, but I want to bring to your attention this little spot from Target. Check this out. (He shows Target's Iron Man Halloween ad.) What do you think of that, Ben?

BEN: Man, it's a mommy dis.

ENZO: It's kind of a mommy dis. It's like your bread and butter client – you're dissing her. I don't know if that's a good idea. Actually, mommy bloggers are up in arms about this. This is the power of the internets! You can put something out there and get instant feedback. Which is kind of bad news for your ad agency, because they can instantly get fired too, right?

BEN: Hey, let's go out to eat 'cause mom can't cook.

ENZO: What?

BEN: That's what they're saying, mom can't make the costume.

ENZO: Ah, you know, when I was a kid I made my own costume, but that's another story. Let's see... I also want to talk about all of these geo-location services. There's another one out there that people are talking about. It's Loopt. Loopt allows you to not only get points when you're at places, and get coupons and discounts on things, but you can find a mate with Loopt. You can find out who else is walking around about you – kind of spooky.

BEN: A loopy mate.

ENZO: A loopy mate. I don't know if I want to find my mate with my phone. But since I already have one... And my mate doesn't answer her phone, so... But it's just another one. We've got Gowalla, we've got Foursquare, and now we've got Loopt.

BEN: We need more.

ENZO: I think we need more. There's room for more. There's room for everybody on the internets. Enzo F. Cesario. Thanks for joining. See you next time.