ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Hey, Ben. How're ya doin'?

BEN: Nice rhythm.

ENZO: It's pretty good, isn't it?

BEN: Yes.

ENZO: The New York Times is...

BEN: I've heard of them.

ENZO: … is going to start charging for content. I think they tried this in 2007 and it failed miserably. I actually got an email from them because I'm a subscriber. Here's the actual email. (He shows the email.) And what? I'm gonna pay even more now?

BEN: They want your money.

ENZO: They got my money already. But I guess they want the money from the people that aren't giving them the money. So...

BEN: That's right.

ENZO: Here's a nice little segue, because here's a little article that was on The New York Times I found very, very interesting. It was about how when you've got a lot of followers (on Twitter) and you're somewhere like South by Southwest and you're like saying, “Hey, I'm at a barbeque and this is great,” or “I just saw Dustin Hoffman.” And people are like, NO.

BEN: Boo.

ENZO: Yeah. UNFOLLOW!

BEN: Goodbye.

ENZO: See ya. Bing bing – You're gone.

BEN: End of show.

ENZO: Anyway, check it out. Going viral this week: Jimmy Wong is doing a really interesting job of giving his opinion about the UCLA girl. If you're not familiar with her, she posted kind of a rant online on YouTube about...

BEN: Bad. Bad rant.

ENZO: … how Asians are taking over UCLA and how they interrupt her in the library. I'm sure you've seen the clip. But I'm not sure that you've seen this clip. This guy's got over 1.3 million hits for this song. Check it out. (He plays the YouTube clip, “Ching Chong! Asians in the Library Song (Response to UCLA's Alexandra Wallace))” By the way, we just found out that she's quitting UCLA because of death threats and what not.

BEN: You know, I think Jimmy's in trouble here, because he's gonna have to give her some credit for the lyrics.

ENZO: You think?

BEN: You've got to cut her in.

ENZO: Ah, you're always such a lawyer. (They both laugh. They sing) Ching chong...

BEN: Means I love you...

ENZO: Ching chong...

BEN: Deet dat do do...

ENZO: Yeah. Later.