ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Ben.

BEN: Yes, sir.

ENZO: What's up, man?

BEN: Not enough?

ENZO: So tell me, what do you know about pussy licking? (After an awkward pause, they both laugh.)

BEN: Is this going to stay as a take?

ENZO: Yes. Actually, there's a story, literally about how felines lick, and...

BEN: You know, I knew that's what you meant.

ENZO: Yeah, well, that's not the real story here. The real story is going to be how many clicks we get because we have that. You know, that's the SEO part of things.

BEN: (laughing) That's our SEO – Uh oh!

ENZO: But actually check out this video. (He shows a clip from YouTube's “Cats Drink Differently Than Dogs” video.) They actually made a machine that kind of mimics the process of how a feline's tongue works. I think it's fascinating. But the real story is going to be to see how many clicks – It's an experiment, Ben! Come on!

BEN: Well, we've never used that keyword before.

ENZO: That's right. It'll be the first. This is really cool. This is something that Ray-Ban has had out for a bit on their site, and here's a little demo of it. You can basically try on different pairs of Ray-Bans online virtually and stick them on your face and move around and it follows you. Check this out. This is awesome. (He shows YouTube's “Yes Web Cam - Rayban Virtual Mirror Webcam Application - Augmented Reality” video.) Okay. But if you have a Mac, you're not going to get to be cool.

BEN: No. Does someone slap you and knock them off your face?

ENZO: Ha ha. That was last week, dude. I want to also talk about how doing old school advertising – outdoor billboards – can have double life. Here's a site right here that's kind of celebrating outdoor billboards. I particularly like this one. (He shows screen shots from Bored Panda's 20 Most Creative Ads on Buildings.) This is for Lego. It's basically a huge crane holding a red Lego piece, but it's larger than life. Very cool. I actually gave that assignment to my students to come up with cool ideas for Legos and I'd like to see the kids at the Arts Center top that one. Anyway, that's all I've got for you, Ben.

BEN: That's good.

ENZO: Pussy licking.

BEN: Oh, man...

ENZO: It's good. It's a good keyword. Enzo F. Cesario. See you next time