ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. How are you doing, Ben?

BEN: I'm doing good. How're you?

ENZO: How are the holidays going for you?

BEN: They're going well.

ENZO: Good.

BEN: It's a nice time.

ENZO: Good. Speaking of holidays, this is going to be our holiday edition. Let's check out the...

BEN: What makes this the holiday edition?

ENZO: I don't know. (They laugh.) Let's check out the virtual holiday dinner that White & Kennedy/Amsterdam – an advertising agency in Amsterdam – did. A really interesting idea. What it is is if you're not able to get together with your loved ones, you can book a table at virtualholidaydinner.com and basically, it's just like Skype except you're sitting around a dinner table and you can even pivot your head back and forth – there are these dummies. Check this out. This is neat. (He shows a clip from Virtual Holiday Dinner.) What do you think of that, Ben?

BEN: I think I'm interested in attending virtually.

ENZO: They've already done it. It's done. I don't think there are any tables left.

BEN: Oh, really.

ENZO: Yeah. Great idea though.

BEN: So I'm gonna actually have to go to dinner with my family?

ENZO: Yeah, I'm sorry, Ben. Also, I want you to check out this little ditty... this little video. This is the Rudolph video that everyone is talking about this holiday season. And no, it's not the claymation one. I know what you're thinking... This is different. This has some holiday cheer. Check it out. (He shows the clip of a Rudolph balloon in a parade being torn .) You wonder, Ben, if maybe this is what our kids will be talking about every holiday...

BEN: The horror. The horror.

ENZO: It kind of shifts your perspective a little bit on the holidays.

BEN: I love how the band keeps playing behind it.

ENZO: Well, you know, just like they did on the Titanic. On a final note, since this is our holiday edition, I wanted to talk a little bit about Google Labs.

BEN: You know, the two go right together.

ENZO: Google Labs came up with this Books Ngram Viewer, and basically it's an archive of every single word that's ever been printed since the 1500s.

BEN: Even the bad ones?

ENZO: Yeah. Even the bad ones. Yeah, you can do a search for the bad ones too. And you can compare words that have appeared in books and it will tell you how often, and the percentage of times that they've shown up. So let's – because this is our holiday edition – let's do a little comparison between Santa and the internet. Check this out. Look at this. (He shows a graph.)

BEN: Any predictions?

ENZO: Santa got his butt kicked around 1990. It was taken over by the internet. Anyway, you can have lots of fun with this, especially this holiday season. You can type in your own name and see if you appear. Probably not. I didn't. Ben, you appeared a lot.

BEN: Mostly on FBI files.

ENZO: That's right. With that final note, happy holidays everyone. This is Enzo F. Cesario. See you next holiday – see you next year.