ENZO: This is Enzo F. Cesario with another edition of the Brandsplat wideo report. I said “wideo”. That's how the Swedes say it. Ben, how're you doing?

BEN: I'm doing good. Where's the goatee?

ENZO: I shaved it.

BEN: You cool people are so hard to keep up with.

ENZO: Went to a wedding. Yeah. Keep up, Ben. Keep up. I want to talk this week about Scvngr. Scavenger, I think that's how you pronounce it, 'cause there are no vowels in the word. You know they must have a really good PR/Media team because I read about them in the New York Times Magazine this last Sunday, and also I'm seeing them on ClickZ; they're talking about their integration with Facebook. If you don't know, it's the latest geolocation-based platform, that is actually kind of like a game. So a company or a person can challenge you to go to a specific location and do something like take a photo or say something or write about something and you get points for it. Anyway, they are integrating with Facebook, more so than any other geolocation-based platform, so you're probably going to see a lot more of them. So check them out. Follow them. It's hot. It's now. It's hip. It's in. Ben, keep up!

BEN: I'm trying.

ENZO: God! Where are you, Ben? Also, you know I seem to really like the New York Times this week, there is a really interesting article about how this particular website called “Pulse of the Tweeters” ranks people who are influencers. Not necessarily how many people that you have, but the quality of the people that you have, and if they're industry-related and that sort of thing. Really interesting, and it goes to show you that it doesn't matter how many people you have following you on Twitter, but whether or not they're quality. You know, it's very important that you make sure you're targeting and not just targeting everybody. That's called “spamming”. And everyone hates a spammer. Right, Ben?

BEN: Yes we do.

ENZO: Yes we do. Finally this week, the Consumerist – got to love 'em – they're doing this really fun thing called Vote for the Worst Ad in America. I think they started with a poll, and they have a pretty interesting list. The Absolute Worst Ad in America nominees: Staples, Honda, Progressive, Quiznos and State Farm. They're able to do this because they don't take ads on their site. They're so-called “Ad-free.” I think it's a really interesting way – if you look at the bottom of their little list, they're actually asking for donations since they don't take advertising. I thought that was a really interesting way for a kind of news aggregate site to stay afloat.

BEN: Maybe we should take donations.

ENZO: Maybe we should. I'm taking donations. Here's the address on the screen. Operators are standing by. Anyway, this is Enzo F. Cesario. See you next time.