ENZO: This is Enzo F Cesario with another edition of the Brandsplat video report. How're you doing, Ben?

BEN: I'm doing well. How're you?

ENZO: All right! A lot of madness happening this week.

BEN: The World Cup.

ENZO: The longest Wimbledon; the World Cup; Twitter problems; iPhone 4 problems. Have you seen this? This just came out today in the New York Times: Something's going on; something mysterious is happening with the way you hold the phone could interfere with calls.

BEN: You should never hold the phone.

ENZO: You shouldn't. You should never hold it. Phones weren't meant to be held. This isn't a phone though. This is something different, right? Wow. Anyway, I also want to talk about World Cup action. And Coca Cola got into the action. They were one of the first -- the second brand actually -- to use a trending topic, which was the World Cup, to have promoted Tweets, and they saw phenomenal results: 86 million impressions.

BEN: On the new Twitter platform?

ENZO: Or views on the new Twitter platform -- with this new ad platform -- and they got a 6% engagement rate, which if you compared that to the average engagement rate for an ad online which is like .02 -- HUGE! Probably because it's a new novelty thing and people are clicking on it. That's what I'm guessing. But also because Coke is cool, and I like Coke -- Coca Cola. Also, okgo. If you haven't seen it, coolest videos. They have really cool videos. This one especially. Filmed in Echo Park, close to us here in the Brandsplat Studios. Actually, if you check this video out, there's a little goose that runs around. They actually linked to its Facebook page. Yes, the goose has a Facebook page. But more importantly, they also have a promo going on that's called the "My Friends are Cooler Than Your Friends" contest. And you can see it either on their YouTube page or on their Facebook page, and basically what they want you to do is embed or download their video -- their new video -- and if you can get your friends to comment on it many times, you could win an iPad.

BEN: I want an iPad.

ENZO: Not bad. Not bad. I think it's pretty smart. I think it's smart the way they do things. Again, this is just a band, and they're getting on the bandwagon and doing cool stuff on the web. You can do the same thing. What's stopping you? The goose? This is Enzo F Cesario, see you next time.