ENZO: This is Enzo F. Cesario with another edition of the Brandsplat video report. Hey, Ben.
BEN: How ya doin'?
ENZO: Good. How about you?
BEN: Good. Good.
ENZO: How can you be here and in Miami at the same time? This is so weird.
BEN: I'm schizophrenic.
ENZO: That's weird. That's like, how do I know you're not an impostor? Anyway, I'd like to talk today a little bit about, let's say you're redesigning your website like we did recently, and...
BEN: That was fun.
ENZO: Yeah. In fact, let's show it. Let's show the front page. (He shows a screenshot of the Brandsplat website.) Sexy. I like it. (Ben laughs.) We got a little jQuery action going on there. That's a Java script based plug-in that you use. It's code. And it's HTML-5 friendly. HTML-5 is going to be the new standard for the internets, and if you're designing your site, you should probably know what's available out there that is friendly for HTML-5.
BEN: And what to stay away from.
ENZO: And what to stay away from. This is actually an interesting little site called Web Designish and they're giving you some nice jQuery plug-ins. Take a look at these. They do different things. It looks like Flash, but it's actually not Flash. It's not Flash-based and it's cross-platform friendly. So, take a look at it if you are considering redesigning your site, or maybe you want a little bit of motion on your front page like we put on recently. It's a good idea to know what you can do and what's out there. All right, Ben?
BEN: I agree.
ENZO: All right. Cool. All right. I also want to talk a little bit about the Super Bowl. By the time this airs, the Super Bowl will have been over, but there was a really interesting article last week in the New York Times talking about how you can pretty much watch a lot of these Super Bowl spots online or on their Facebook pages and things like that. Which begs the question, well, that kind of takes the wind out of... part of the event of the Super Bowl in the past was that you got to see these unique commercials that never aired before. And now it's kind of gone.
BEN: Now you have to watch the game.
ENZO: (Laughs.) Now you've got to watch the game. I think what they're doing is they're trying to expand their audience. Instead of 98 million users, they're going to get 108 million users to watch their commercials. What do you think about that?
BEN: They cost a lot of money. Those commercials cost a lot of money.
ENZO: They do cost a lot. I really like the Darth Vader one. That one... have you seen that one?
BEN: Not yet.
ENZO: Oh man. That one's good. Check it out, Ben.
BEN: I'm looking to do it right now.
ENZO: You're like that guy from the Geico commercial that lives under the rock. Have you seen that one?
BEN: The lizard?
ENZO: No, god! All right. I also want to talk about – this is coming at us from Crunch Gear – this is a pretty funny story. They're talking about how – was it NBC? – fired the guys that uploaded the video of Katie Couric and Bryant Gumble. Take a look at this clip. This is from 1994 – is it 1994? – yeah, it's 1994, so it was a while back, but pretty funny. Check this out. (He shows YouTube clip “1994: "Today": "What is the Internet, Anyway?"”) So, what NBC did was – in addition to the firing, according to the Crunch Gear Tech page, they tried to pull it off the internets. And you can't erase the internets!
BEN: Good luck with that.
ENZO: You can't. Right? Because it appeared on people's Facebook pages and other blogs and things like that. You can't go out and erase it. I don't think. It's not possible. Tell us what you think. Actually, go to our Facebook page, www.facebook.com/brandsplat, and tell us what you think of both the Super Bowl, our web page – our front page – and also tell us what you think about the whole Katie Couric, Bryant Gumble video that NBC tried to pull to pull off the air. Anyway, Enzo F. Cesario. See you next time.
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