ENZO: Hi. This is Enzo F. Cesario with another edition of the Brandsplat Video Report. Whoooohoooo. I'm here with Ben today. How are you doing Ben?

BEN: Good. How are you?

ENZO: I'm great! Ben, how many different kinds of things can you have when you're advertising something online? There's a ton of things you can do, right? Name a couple.

BEN: YouTubes

ENZO: YouTubes… with an "s" -- on the internets. Well, I want to show you an example of a company that has a bunch of different stuff. They've got a fan page, they've got merchandise, they got an opt-in form for newsletters and things like that and they have funny spots on YouTube. Check out this spot. (new Wienerschnitzel spot) 79 is the new 69…

BEN: I hope so.

ENZO: Why Ben?

BEN: It gives me something to look forward to.

ENZO: Cause you drive a minivan. But you know what Ben minivans are now cool. Did you know that?

BEN: I knew that.

ENZO: Have you seen the latest effort coming out of Toyota and no, it's not about braking. They've been going through a lot of turmoil right now and you think they would play it safe. But they're not. Check out this spot. It's actually a music video that they put out and it's quite funny. (Toyota Music Video - Where my kids at?) That’s' right, that's the swagger wagon. I can't say that fast ten times. It's the swagger wagon - motherfathers…. How about let's check out Foursquare. If you have not checked out Foursquare yet - Do. It. Now. Foursquare is a location-based thing that you use with your phone. You check into music places, restaurant places, museums, and things of that nature. Anywhere, basically and the more times you go somewhere you can earn badges for things. Somebody did something interesting - SquareGrader. They got people to earn badges for getting data for them. For example they wanted to know out of 5000 people, how many went to four bars in one week and you earned a badge for that. And they showed the data online. Very interesting. There are a lot of people using this thing so for a location-based business like a restaurant or a retail store, this could be very, very powerful for you because Facebook and Twitter, although they have location-based capabilities, it's always good to have another outlet. Check it out. Very powerful, lots of users, I think over a million users. That's it for me. I think Ben and I are going to wash the minivan. This is Enzo F. Cesario. See you next time.